Search engine Optimisation

The search engines’ free listings are those that appear on the left hand side and which take up the majority of the results screen when a user searches a keyword. Studies have shown overwhelmingly that users are more likely to click on these natural or organic listings than the sponsored links on the right. The purpose of our Web site optimisation service is to achieve not only the top positions for your site in these free listings, but to generate highly qualified traffic on an ongoing basis to ensure a very high return on your marketing investment (ROI).

Web Performance Analysis

Each optimisation campaign begins with an in-depth analysis of your Web site. Our technical department establishes whether there are any existing or future impediments to an effective optimisation and positioning of your business. We then plan and inform of you of any necessary modifications to ensure the maximum efficiency of the campaign.

Setting of Objectives

We set clear objectives to include page ranking, volume and quality of traffic, sales, position in relation to your competitors and market segmentation.

Keyword Analysis

When your potential clients search for your products or services, they do so using a variety of terms which are referred to as keywords. We identify the specific keywords for your business that will attract a high volume of relevant and sustainable traffic to your Web site. Our keyword analysis is the key to an effective optimisation campaign, identifying those words that will attract visitors who are genuinely interested in acquiring your products or services.

Creating and Optimising Content

Having established the target keywords, our writers go on to include them in bespoke content and in the correct density for your Web site. This is above all a collaborative process, where we discuss any changes with you to ensure the essence and message of your Web site is not in any way compromised. The optimisation of the site’s content will only be signed off with your approval.

Redisign your Web Site

Our optimisation professionals work with the writers to seamlessly integrate the optimised content in to your Web, redesigning certain aspects to ensure the target keywords are clearly communicated to the search engines. All of the aspects of your Web site are brought into play; its architecture, meta tags, internal links structure to sub-pages etc. Any one or all of these areas may be modified to meet the requirements of the search engine tracking programmes, or so-called “spiders” which monitor web sites and establish search results positioning. Our success is based on our effectively optimising your site and maximising its potential, whilst respecting its integrity and design.

Link Building

One of the main variables for successful positioning is the volume of quality incoming links to your Web site from other well ranked and established sites. This link building is an integral part of our optimisation campaigns and is key to your online success. Good quality links can be achieved in many different ways; submitting your Web site to free or paid listing directories, article or press release submission, blogging or contributing to forums, social media sites etc. These are all means of obtaining and developing a significant volume of quality incoming links.

Monthly Management Reports

At the outset of the optimisation process, it is essential to have a statistical report on the traffic visiting your Web site. Once the optimisation has been completed, and from the start of the third month from when the work began, we will prepare detailed monthly reports on your Web site’s performance and return on investment. This is in relation to previous months and years, where appropriate, and includes detailed positioning reports for the targeted keywords. Any changes to search engine policies and indexation technology will also be addressed in these monthly reports.