Captures straight away those clients who are specifically interested in your product and/or services.
PPC advertising allows you to appear in the top positions in the major search engines and even the top position for certain key words. It is a highly effective and rapid solution for maximum exposure in the search engines, while offering full control over your ad copy and keyword targeting.
Google Adwords has certified Natural Marketing as an Adwords Qualified Individual guaranteeing the expertise and quality of the service we provide.
What are sponsored links?
Search results are shown in two different groups; the results in the main body of the search results page are often called organic or natural listings, whereas the sponsored listing advertisements (Pay-Per-Click ads) appear at the top or on the right side of the organic search listings.
How does Pay-Per-Clic work?
To appear in the sponsored listings our professionals carry out a keyword analysis and then bid for the optimum positions for these words, or groups of words. We create the advert accordingly and your Web site will then appear in the sponsored listing each time a potential client searches on one of those key words. Each time a visitor to your website clicks on your PPC ad, you pay the search engines for that click, which is why it is essential to set up and and manage cost-efficient PPC campaigns based on an in depth keyword analysis. This is the fastest and most certain tool for driving targeted traffic to your website and the only means by which you can guarantee appearing in the first position on the search results page.
Set your online advertising budget, pay only for visits achieved and focus on your client profile.
Our PPC or Sponsored Links Management Campaigns give you full control over your monthly advertising investment. A PPC campaign can be up and running within 24 hours and so the increase in traffic to your site can be practically immediate. We can target not only interested traffic but also the relevant country or language.
Our Management Services
Our experience allows us to set up and manage highly effective Pay Per Clic (PPC) campaigns, implementing a specific tracking tool to measure at any given time your campaign’s performance. Our Management of Sponsored Links includes:
 Weekly statistical reports.- Analysis of the most profitable keywords.
- Collecting detailed data on sales, enquiries and conversions achieved.
- Constant monitoring of keyword bidding.
Creative Ad copy.
- Creation and testing of “landing page” performance.
- “GEO targeting” Determining the geolocation of visitors and adjusting advertising content accordingly.
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Our objective is to maximise the potential and ROI of any PPC campaign by targeting quality, qualified traffic and paying only for those visits achieved. Although the cost per clic may be below 10 Euro cents a clic, the cost does increase with the competition for very popular keywords and to guarantee top positions.
Main PPC providers.
Our main providers are “Google Adwords” and “Yahoo Search Marketing”. These two providers have agreements with other providers which allow your business to be present across the 4 main search engines (Google, MSN, Yahoo and AOL), which between them account for 90% or more of the total Internet market.
Where specifically appropriate we also work with second-line providers of PPC, such as “Espottting” in the UK and “Find What and Kanoodle” in the USA. |
