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Google Analytics is a free Web Analysis tool
Google Analytics is a free Web Analysis tool, which provides all the traffic information you need to measure your site’s performance and take the appropriate steps to improve your conversion rate and achieve online success.
Google Analytics certifies Natural Marketing with its Individual Qualificationto guarantee that we have the required expertise to provide a quality service for our clients.
Google Analytics provides basic data such as the origin of your traffic right up to the origin of sales or conversions from which to accurately calculate the return on your marketing investment.
The main functions of Google Analytics are:
- Setting and evaluation of objetives.
- Integration in to Adwords y Adsense.
- Overall monitoring of advertising campaigns such as Banner or e-commerce.
- Reports for supervising electonic commercial transactions, or e-commerce.
- Monitoring of mobile Web sites, included those for latest generation devices.
- Implementation and set up of internal searches aimed at identifying what exactly clients are searching for and therefore accelerate the conversion of objectives or sales. .
- Monitoring Flash, vídeo, social networks, Web 2.0, etc.
- Advanced Segmentation for analysing the performance of the most significant sources of traffic.
- Configuration warning alerts to detect significant changes above or below the established thresholds.
- Exporting data to Excel spreadsheets, CSV and PDF.
- Personalised reports to define the most relevant and valuable information for managing your online business.
- Geolocation of the highest performing markets.
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