Grants or Google Adwords for ONG

Google Grants helps over 4.000 entities to promote their web sites for free with advertising through Adwords. Sites like UNICEF use it and thus have achieved 43% more sales. All nonprofit organizations can access this program but first must meet certain legal requirements and comply with Google guidelines.

The legal requirements are defined by the country where the organization is registered. In Spain, organizations must be nonprofit entities registered as such with the authorities and allocate most of their assets to the projects of social interest.

Google Grants sought for study:

  • Website URL.
  • Data web site traffic.
  • Annual operating budget.
  • Statement of the purpose of the organization.
  • What will be the target of Online Advertising.
  • Know whether donations will be accepted online.
  • Information about the organization and person/s of contact.
  • Example of an advert to be published through Google Grants.
  • Explanation of what you think will help Google AdWords advertising in the organization.
  • Example list of keywords or keyword combinations that are relevant to the organization.
  • Registered name of the organization and the address used to register and file attachment that so certified.

After submitting the application, google the study of individual, for which review: Web site, content of the application, and reserve the right to grant or deny advertising to any organization at its discretion, without having to communicate the reasons for that decision within a maximum of 4 meses.

Stay out of the Google Grants program:

  • Web sites that use Adsense.
  • Web sites are only a portal or directory.
  • Web sites for consumer credit counseling.
  • Web sites promoting or selling illegal or harmful activity.
  • Sites seeking donations related to real estate, yacht or car.
  • Web sites that use religion, or sexual orientation as a factor in hiring or to serve specific demographic groups.
  • Web sites belonging to groups that have a primarily political role, as political pressure, expert committees and special interests.
  • Web sites whose main objective is to sell goods, or products or services that generate more than 50% of business profits earned.
  • Web sites that offer programs that require registration as a member or providing benefits only to its members, as clubs, sports clubs, alumn associations, Network, etc..

Once the application is accepted Google Grants requests and enforces strict compliance with the following guidelines:

  • The key words used must be relevant.
  • The maximum offer (cpc) permitted for any campaign is 1$.
  • The ads must be based on the objectives of the organization and should not be commercial.
  • The head of the campaign must respond to all emails that the team Google send.
  • It is essential that the beneficiaries participating in the program and manage accounts AdWords actively.
  • The ads should bind only to the URL that was included in the application, and that is the direction adopted for the account Google Grants.
  • The accounts must be always active and if a period of three consecutive months they do not register movement, Google may suspend or cancel the account automatically and without notice.
  • The account representative must have knowledge of Adwords to ensure correct use of the, creating a significant campaign and keyword optimized optimal and appropriate ads.
  • If there are changes, as a change of URL´s or the representative of the account change/unsubscribe, This should be reported immediately, so this can be recorded and reviewed before being published in the account Adwords.

  • If any of these rules is breached, Google reserves the right to abolish the granting and the account could be suspended or cancelled automatically and without prior notice.
  • The duration of the concession It is undefined what once has been granted this has no end date and must be renewed the request at any time.
  • The advertising investment is established 329 dollars a day, and 10.000 dollars per month limit. And if the account consistently reaches the total consumption of this would be eligible for an extension to 40.000 per month with additional services. Google Grants consumption makes it clear that this budget may not be total and depends on many factors like the level of searches for keywords you that interest organization. If at this point it is thought that the organization can apply for "Google Help, before sending the request to do a reflection about what the organization and its goals to fill in every field applied with the greatest possible accuracy.